ADIDAS – LIGHT UP THE STREETS
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The challenge
To launch the new Adidas Supernova range aimed at night runners and featuring innovative light reflective technology.

Superstar athlete Dame Jessica Ennis was the face of the campaign. The brief was for a core print ad but as always we ran with the idea and presented a suite of headlines, an idea to use fluoro ink on billboards that illuminated at night and an app-driven activation idea based around using geo location to reward runners for checking in at particular lamp-posts on their nightly run. In the end only the ‘Light Up The Streets’ ad ran.
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#Press #Poster #InStore #Digital

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