RAB – THE MOUNTAIN PEOPLE
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THE BRIEF
Reposition RAB to broaden its appeal beyond hardcore climbers and give them a distinctive point-of-view in the crowded outdoor sports category.
THE STORY
Took inspiration from the sense of shared endeavour found at all levels within the climbing community, creating a new brand platform to deliver a campaign that rebooted the brand as a kindred spirit.
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#BrandRepositioning #BrandFilm #Press #Digital #InStore #Event
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THE BRIEF
Reposition RAB to broaden its appeal beyond hardcore climbers and give them a distinctive point-of-view in the crowded outdoor sports category.
THE STORY
Took inspiration from the sense of shared endeavour found at all levels within the climbing community, creating a new brand platform to deliver a campaign that rebooted the brand as a kindred spirit.
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#BrandRepositioning #BrandFilm #Press #Digital #InStore #Event
PRESS ADS
LAUNCH PACK
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WEBSITE HOMEPAGE
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CHILDHOOD TRUST – BELIEVE IN SANTA
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THE BRIEF
Help the Childhood Trust – London’s child poverty charity, raise well needed donations for their busiest time of year.
THE STORY
An emotional tale that cut through the seasonal schmaltz by revealing the story of a single father struggling to support his family in unflinching detail.
With a budget of just 6K, the content film raised £1.9 million for the charity.
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#ContentFilm
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THE BRIEF
Help the Childhood Trust – London’s child poverty charity, raise well needed donations for their busiest time of year.
THE STORY
An emotional tale that cut through the seasonal schmaltz by revealing the story of a single father struggling to support his family in unflinching detail.
With a budget of just 6K, the content film raised £1.9 million for the charity.
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#ContentFilm
LLOYDSPHARMACY – ALWAYS HERE FOR YOU
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THE BRIEF
Refresh LloydsPharmacy with a new brand positioning, look and feel and tone-of-voice.
Bring it to market through a campaign announcing LP’s new, customer centric app service.
THE STORY
Focused on the more persoanlised service their app offers. The ‘Always here for you’ platform championed the brand’s understanding of its customers’ needs, placing it at the heart of people’s everyday lives.
A targeted multi-channel approach brought relatable, personal stories to the fore, demonstrating a multitude of ways the app can support customers, while delivering personal, expert care to each individual in the community, whatever their lifestyle or health condition.
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#ATL #Digital #Radio #Press #Experiential #Social
LAUNCH CAMPAIGN–––––––––––––––––––––––––––––––––––––
THE BRIEF
Refresh LloydsPharmacy with a new brand positioning, look and feel and tone-of-voice.
Bring it to market through a campaign announcing LP’s new, customer centric app service.
THE STORY
Focused on the more persoanlised service their app offers. The ‘Always here for you’ platform championed the brand’s understanding of its customers’ needs, placing it at the heart of people’s everyday lives.
A targeted multi-channel approach brought relatable, personal stories to the fore, demonstrating a multitude of ways the app can support customers, while delivering personal, expert care to each individual in the community, whatever their lifestyle or health condition.
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#ATL #Digital #Radio #Press #Experiential #Social
DIGITAL & SOCIAL
SEO ADS
WEBSITE
APP CONTENT
RADIO
IN-STORE
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CLIPPER TEA – FLAVOUR THAT SINGS
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THE BRIEF
To make Clipper everyday teas famous for their harmonious taste.
THE STORY
Showcased how our delicious OOH campaign hit all the right notes and reached 26 million people. Supported by music-inspired social and an experiential activation that saw 126,000 samples distributed.
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#Press #D/OOH #Experiential #Digital #Social #Sampling
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THE BRIEF
To make Clipper everyday teas famous for their harmonious taste.
THE STORY
Showcased how our delicious OOH campaign hit all the right notes and reached 26 million people. Supported by music-inspired social and an experiential activation that saw 126,000 samples distributed.
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#Press #D/OOH #Experiential #Digital #Social #Sampling
LAUNCH ATL
LAUNCH EVENT & SAMPLING
SOCIAL
EXPERIENTIAL
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EUROSPARES – WHERE WILL YOUR JOURNEY TAKE YOU?
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THE BRIEF
Reposition Eurospares to help them stand out in a cluttered, price-driven marketplace.
THE STORY
Changed their narrative from the parts they sold – to the emotional experiences they help create.
Delivering a heart-racing story demonstrating how Eurospares help keep customers on the road – facilitating their most memorable motoring moments that live with them for a lifetime.
View the full 360 EUROSPARES campaign here >
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#BrandRepositioning #TVC #Advertising #Digital #Social #Content
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THE BRIEF
Reposition Eurospares to help them stand out in a cluttered, price-driven marketplace.
THE STORY
Changed their narrative from the parts they sold – to the emotional experiences they help create.
Delivering a heart-racing story demonstrating how Eurospares help keep customers on the road – facilitating their most memorable motoring moments that live with them for a lifetime.
View the full 360 EUROSPARES campaign here >
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#BrandRepositioning #TVC #Advertising #Digital #Social #Content
TVC’s