AESOP – THE VALUE OF A GOOD STORY
––––––––––––––––––––––––––––––––––
THE BRIEF
The dreaded agency Christmas card brief, that MUST NOT be a Christmas card!

THE STORY...
Highlighted AESOP’s brand storytelling capabilities, by buying £30 of toot on eBay and wrapped each item in a fantastical festive backstory – which were then re-listed on the site.

We raised over £1000, which we then donated to Maggie’s, a cancer charity –
while picking up a Drum Award in the process.

––––––––
#Digital

––––––––––––––––––––––––––––––––––––––––––––––––––