BALLANTINE’S – THE TRUE DEPTH OF CHARACTER
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THE BRIEF
Create a new whiskey tasting experience that tells Ballantine’s unique story.

THE STORY
Revealed the true character of their prestige blended whiskey range via an immersive 360° story.
A space that transported participants around the world as they interacted with its digital table, unlocking the brand story one chapter at a time – while discovering more about their own character in the process.


“A real wow experience. Loved the interactive table and projections – felt that I was in Edinburgh, by the river, in the warehouse. Very powerful.” – Peter Moore, Global Brand Director, Ballantine’s

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#Digital #Experiential #WhiskyTasting

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