BEEFEATER – THE STORY OF A LONDON MOVIE-INSPIRED CLASSIC
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The challenge
To make Beefeater the gin of choice for the global bartending community through the MIXLDN platform - the world’s biggest gin mixology competition.
Taking cues from cinematic London, our campaign theme put mixologists in the director’s chair, giving them the chance to see their name in lights by creating their own cocktail tribute to a London-based movie classic.
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#Posters #Digital #GlobalToolkit
MIXLDN 6 – COMPETITION IDEA––––––––––––––––––––––––––––––––––––––––––––––––––––––––
The challenge
To make Beefeater the gin of choice for the global bartending community through the MIXLDN platform - the world’s biggest gin mixology competition.
Taking cues from cinematic London, our campaign theme put mixologists in the director’s chair, giving them the chance to see their name in lights by creating their own cocktail tribute to a London-based movie classic.
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#Posters #Digital #GlobalToolkit
DIGITAL & SOCIAL ASSETS
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COMPETITION GUIDELINES
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