BUPA – MINDSHIFT
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The challenge
Bupa are one of the only business health care providers to offer mental health cover as standard.
With 1 in 6 UK workers suffering from wellbeing issues, Bupa asked for a brave, PRable idea to launch the new product and shift the way people think about mental health.

Using the hashtag #MindShift, we targeted high risk industries like Finance and Construction with disruptive unbranded media placements, teasing the message before completing the story with powerful print & social executions.
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#PRstunt #Press

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