CHILDHOOD TRUST – BELIEVE IN SANTA
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THE BRIEF
Help the Childhood Trust – London’s child poverty charity, raise well needed donations for their busiest time of year.
THE STORY
An emotional tale that cut through the seasonal schmaltz by revealing the story of a single father struggling to support his family in unflinching detail.
With a budget of just 6K, the content film raised £1.9 million for the charity.
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#ContentFilm
––––––––––––––––––––––––––––––––––
THE BRIEF
Help the Childhood Trust – London’s child poverty charity, raise well needed donations for their busiest time of year.
THE STORY
An emotional tale that cut through the seasonal schmaltz by revealing the story of a single father struggling to support his family in unflinching detail.
With a budget of just 6K, the content film raised £1.9 million for the charity.
––––––––––––
#ContentFilm