(Casestudy film. Not for commercial use)
COUNTRYLIFE – BUTTERING UP THE NATION
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The challenge
Reintroduce national treasures ‘The Buttermen’ in a fun and engaging way.
Our concept was to use The Buttermen to help consumers ‘butter up’ their friends and family with tasty treats made with Countrylife butter. These buttery bribes were used to pursuade loved ones to do a whole hoast of little favours – you could even create personalised little ditty’s sang by The Buttermen to deliver a charming request.
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#Digital #Social #Instore
–––––––––––––––––––––––––––––––––––––
The challenge
Reintroduce national treasures ‘The Buttermen’ in a fun and engaging way.
Our concept was to use The Buttermen to help consumers ‘butter up’ their friends and family with tasty treats made with Countrylife butter. These buttery bribes were used to pursuade loved ones to do a whole hoast of little favours – you could even create personalised little ditty’s sang by The Buttermen to deliver a charming request.
–––––––––––––––––––––––––
#Digital #Social #Instore
DIGITAL
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