IDAHOAN PERFECT MASH – BECAUSE INGREDIENTS MATTER
–––––––––––––––––––––––––––––––––––––––––––––––––
THE BRIEF
Introduce one of America’s biggest potato brands to a UK audience traumatized by bad memories of 1970s instant mash.
THE STORY...
Created a narrative around quality, provenance and convenience, while serving up a big dollop of British wit.
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
#UKlaunchNPD #TVC #Press #D/OOH #Digital #DirectMail #InStore #Sampling #Packaging
–––––––––––––––––––––––––––––––––––––––––––––––––
THE BRIEF
Introduce one of America’s biggest potato brands to a UK audience traumatized by bad memories of 1970s instant mash.
THE STORY...
Created a narrative around quality, provenance and convenience, while serving up a big dollop of British wit.
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
#UKlaunchNPD #TVC #Press #D/OOH #Digital #DirectMail #InStore #Sampling #Packaging
LAUNCH TVCs
CAMPAIGN CASESTUDY
CAMPAIGN CASESTUDY
SOCIAL CONTENT
LAUNCH CAMPAIGN
WEBSITE PHOTOGRAPHY & CONTENT
![]()
SALES TOOLKIT
–––––––––––––––––––––––––––––––––––––––––––––––––