LEGAL & GENERAL – A MORE COLOURFUL RETIREMENT
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The challenge
To get the nation talking about something no Briton really feels comfortable talking about. No, not sex, their pension arrangements.
The pitch response brought to life L&G’s strategic brand positioning ‘for a more colourful retirement’ with vivid lifestyle imagery and disruptive copy dramatising how people love to talk about almost anything except the really important things – like planning for a retirement they can afford to enjoy.
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#ATL #DRTV #Radio #Press #Experiential #Social
–––––––––––––––––––––––––––––––––––––––––––––
The challenge
To get the nation talking about something no Briton really feels comfortable talking about. No, not sex, their pension arrangements.
The pitch response brought to life L&G’s strategic brand positioning ‘for a more colourful retirement’ with vivid lifestyle imagery and disruptive copy dramatising how people love to talk about almost anything except the really important things – like planning for a retirement they can afford to enjoy.
––––––––––––––––––––––––––––––––––––––––––––––
#ATL #DRTV #Radio #Press #Experiential #Social
ATL
ACTIVATION
TRADE DIGITAL
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