LLOYDSPHARMACY – ALWAYS HERE FOR YOU
–––––––––––––––––––––––––––––––––––––
THE BRIEF
Refresh LloydsPharmacy with a new brand positioning, look and feel and tone-of-voice.
Bring it to market through a campaign announcing LP’s new, customer centric app service.
THE STORY
Focused on the more persoanlised service their app offers. The ‘Always here for you’ platform championed the brand’s understanding of its customers’ needs, placing it at the heart of people’s everyday lives.
A targeted multi-channel approach brought relatable, personal stories to the fore, demonstrating a multitude of ways the app can support customers, while delivering personal, expert care to each individual in the community, whatever their lifestyle or health condition.
––––––––––––––––––––––––––––––––––––––––––––––––
#ATL #Digital #Radio #Press #Experiential #Social
LAUNCH CAMPAIGN–––––––––––––––––––––––––––––––––––––
THE BRIEF
Refresh LloydsPharmacy with a new brand positioning, look and feel and tone-of-voice.
Bring it to market through a campaign announcing LP’s new, customer centric app service.
THE STORY
Focused on the more persoanlised service their app offers. The ‘Always here for you’ platform championed the brand’s understanding of its customers’ needs, placing it at the heart of people’s everyday lives.
A targeted multi-channel approach brought relatable, personal stories to the fore, demonstrating a multitude of ways the app can support customers, while delivering personal, expert care to each individual in the community, whatever their lifestyle or health condition.
––––––––––––––––––––––––––––––––––––––––––––––––
#ATL #Digital #Radio #Press #Experiential #Social
DIGITAL & SOCIAL
SEO ADS
WEBSITE
APP CONTENT
RADIO
IN-STORE
–––––––––––––––––––––––––––––––––––––