NOKIA – THE AMAZING COLLECTIVE
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The challenge
Get consumers to put down their iPhones and trial the new Nokia Lumia 800.

We created ‘The Amazing Collective’. An app with 1000 of the UK’s most influential content creators, all armed with a Lumia 800. We set them weekly challenges to create amazing content to share on their social channels, while singing the praises of their new phone.

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#Digital #App #Social #InfluencerMarketing