NUTRICOL – INNOVATIVE INGREDIENT SOLUTIONS
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The challenge
NUTRICOL are ground-breaking, nutritional ingredient specialists that have created some of the most innovative and nutritional Food & Beverage (F&B) product in recent years. But they’re so ahead of the curve that many potential customers are put off because they aren’t as visionary as NUTRICOL. The task was to find new ways to help sell NUTRICOL’s offering that would be easier for F&B brands to digest and ultimately buy.

Traditionally NUTRICOL focused on selling ingredient, when in fact they were offering brands new, innovative products that would diversify their product ranges or launch totally new categories for their business.

By changing NUTRICOL’s narrative to focus on the product opportunities and visualising how they could come to life, potential customers were able to understand what they were being sold and the potential they offered. A series of NUTRICOL ‘industry first’ success stories were also created to reassure businesses of NUTRICOL’s previous innovative success.

A new website housed their new approach and content alongside their new COLLABORATION LABS. A series of tools and spaces that NUTRICOL could offer customers, to help them unearth innovative product solutions of their own.

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#BrandRepositioning #ToneOfVoice #Website #Digital #Social

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