SUDBURY INDEPENDENT PARKINSON’S GROUP – PARKY PEOPLE
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THE BRIEF
Create an identity, brand narrative and launch comms for a new Parkinson’s group that want to help sufferers and carers get the most out of the time they have left together.
THE STORY...
...focused on creating positive moments within the emotional journey of Parkinson’s –
moments that ‘STIMULATE MEANINGFUL CONNECTIONS’ for both suffers and carers.
The creative focused on the range of activities the group put on that help stimulate brain activity for sufferers, while highlighting the medical benefits of taking part. Others encouraged family members and carers to make connections of their own to help support them through their Parkinson’s journey and the challenging times ahead.
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#BrandIdentity #TTL #Social #Digital
––––––––––––––––––––––––––––––––––––––––––––––––––––
THE BRIEF
Create an identity, brand narrative and launch comms for a new Parkinson’s group that want to help sufferers and carers get the most out of the time they have left together.
THE STORY...
...focused on creating positive moments within the emotional journey of Parkinson’s –
moments that ‘STIMULATE MEANINGFUL CONNECTIONS’ for both suffers and carers.
The creative focused on the range of activities the group put on that help stimulate brain activity for sufferers, while highlighting the medical benefits of taking part. Others encouraged family members and carers to make connections of their own to help support them through their Parkinson’s journey and the challenging times ahead.
–––––––––––––––––––––––––––––––––––
#BrandIdentity #TTL #Social #Digital
IDENTITY
WEBSITE
SOCIAL
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