PEDIGREE – TASTE PRESERVATION SOCIETY
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The challenge
To champion Pedigree as an ale that’s still made following Burton-upon-Trent’s time-honoured traditions, resulting in a superior flavour that’s one of a kind.

Our concepts aimed to inspire unpretentious beer lovers to come together in celebration of authentic, great-tasting ale in a world flooded with over-hyped, over-hopped craft beers.
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#ATL #OnTrade

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