PEPSI – CHASE THE SUN
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The challenge
Create a platform for Pepsi Summer 2022 (and beyond) that would resonate with Gen Z drinkers.

My creative response smashed the digital and real-world’s together to fall in line with Gen Z tastes and desires. An energetic platform encouraged consumers to ‘chase the sun’ all summer long to experience a series of Pepsi exclusives. Pepsi cans became AR portals, revealing winning moments from secret events, exclusive sun dial stage concerts, Metaverse gigs & screenings, wearables & exclusive NFT’s and much, much more. There were even a range of exclusive summer Pepsi flavours to get your hands on.

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#TVC #Digital #Social #Metaverse #NTFs #D/OOH #Experiential #Sampling

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