PRINGLES – HELP THE OVERSHARERS
–––––––––––––––––––––––––––––––
THE BRIEF
Attract a new, younger target audience to the brand.
THE STORY...
A playful, social first campaign that got our audience to rat-out their friends who shared trivial stories on their socials. Pringles brought them to the attention of the nation via live-feed OOH and press, while encouraging offenders to only share quality time with friends over a tube of Pringles.
Cannes Lions finalist, Campaign Big shortlist, DMA, Marketing Week, BIMA, Blades and Revolution winners.
––––––––––––––––––––––––––––
#Digital #Social #OOH #Press
–––––––––––––––––––––––––––––––
THE BRIEF
Attract a new, younger target audience to the brand.
THE STORY...
A playful, social first campaign that got our audience to rat-out their friends who shared trivial stories on their socials. Pringles brought them to the attention of the nation via live-feed OOH and press, while encouraging offenders to only share quality time with friends over a tube of Pringles.
Cannes Lions finalist, Campaign Big shortlist, DMA, Marketing Week, BIMA, Blades and Revolution winners.
––––––––––––––––––––––––––––
#Digital #Social #OOH #Press
––––––––––––––––––––––––––––––––––––––––––––––––––––