RANGE ROVER EVOQUE – THE POWER OF PRESENCE
––––––––––––––––––––––––––––––––––––––––––
THE BRIEF
Create a digital launch campaign with as much presence as the new Evoque.
A rich media experience that drew on the Evoque’s powerful presence allowed consumers to explore the vehicle without leaving their current web page. They would then be driven to a branded YouTube page where they could get a more immersive experience.
––––––––
#Digital
––––––––––––––––––––––––––––––––––––––––––
THE BRIEF
Create a digital launch campaign with as much presence as the new Evoque.
A rich media experience that drew on the Evoque’s powerful presence allowed consumers to explore the vehicle without leaving their current web page. They would then be driven to a branded YouTube page where they could get a more immersive experience.
––––––––
#Digital