SAGE – BUSINESS FEELS GOOD
––––––––––––––––––––––––––
THE BRIEF
Create a category disrupting campaign to launch Sage’s new mobile accountancy software.
THE STORY...
...used a flying squirell as a metaphor for the business freedom SAGE offered SME’s with their new mobile book keeping. Liberating customers to focus on the adrenaline-fueled emotion of what they do best – running their own business.
––––––––––––––––––––––––––––––––––
#ATL #Digital #Radio #Experiential
––––––––––––––––––––––––––
THE BRIEF
Create a category disrupting campaign to launch Sage’s new mobile accountancy software.
THE STORY...
...used a flying squirell as a metaphor for the business freedom SAGE offered SME’s with their new mobile book keeping. Liberating customers to focus on the adrenaline-fueled emotion of what they do best – running their own business.
––––––––––––––––––––––––––––––––––
#ATL #Digital #Radio #Experiential
TVC
![]()
![]()
DIGITAL ADS
ATL
MICRO INFLUENCER CONTENT
TRADE EXPERIENTIAL
IN APP REWARDS
![]()
APP RATING
––––––––––––––––––––––––––––––––––