SOL BEER – CUTTING TIES WITH CONVENTION
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The challenge
To bring Sol’s ‘Espiritu Libre’ brand platform to life in a genuinely free-spirited way, creating must-share content in the process.
The result was an experiential stunt that trended at No.1 on YouTube and gave city workers buttoned down by the 9 to 5 the chance to rid themselves of the ultimate sign of conformity – their tie – in exchange for a spontaneous evening of Espiritu Libre.
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#Experiential #Social
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The challenge
To bring Sol’s ‘Espiritu Libre’ brand platform to life in a genuinely free-spirited way, creating must-share content in the process.
The result was an experiential stunt that trended at No.1 on YouTube and gave city workers buttoned down by the 9 to 5 the chance to rid themselves of the ultimate sign of conformity – their tie – in exchange for a spontaneous evening of Espiritu Libre.
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#Experiential #Social
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