STAROPRAMEN – TALES OF THE UNCONVENTIONAL
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The challenge
Staropramen were in a tight spot. Distribution issues had resulted in minimal brand awareness. We needed to make the brand stand for something over the longer term.
So we created a new strategic positioning ‘Discover the Unconventional’ that could be activated against key brand pillars like film, food, travel, art and culture. We expressed this creatively as ‘Tales of the Unconventional presents…’, leveraging Staropramen’s uniquely Bohemian heritage while delivering unconventional experiences that left consumers with their own tales to tell.
The first brand pillar we activated was film. Check it out here.
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#BrandPlatform #Experiential #Promotion
–––––––––––––––––––––––––––––––––––––––––
The challenge
Staropramen were in a tight spot. Distribution issues had resulted in minimal brand awareness. We needed to make the brand stand for something over the longer term.
So we created a new strategic positioning ‘Discover the Unconventional’ that could be activated against key brand pillars like film, food, travel, art and culture. We expressed this creatively as ‘Tales of the Unconventional presents…’, leveraging Staropramen’s uniquely Bohemian heritage while delivering unconventional experiences that left consumers with their own tales to tell.
The first brand pillar we activated was film. Check it out here.
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#BrandPlatform #Experiential #Promotion