THE TIMES – TIME TO START APOLOGISING
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The challenge
To inspire Times readers who had taken up an initial month’s trial membership for just £1 to continue subscribing when the tariff went up.
The answer lay in a simple insight. With so many benefits on offer from invitations to cultural events to exclusive content, you might have to politely decline a few other diary dates.
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#DirectMail #DirectDigital
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The challenge
To inspire Times readers who had taken up an initial month’s trial membership for just £1 to continue subscribing when the tariff went up.
The answer lay in a simple insight. With so many benefits on offer from invitations to cultural events to exclusive content, you might have to politely decline a few other diary dates.
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#DirectMail #DirectDigital
DM PACK
THE TIMES – BULLETINS AND DEBATES
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The challenge:
To incentivise readers of The Times to sign up for membership and take advantage of bespoke daily bulletins straight from the editor’s desk as well as encourage them to take on the paper’s most opinionated writers in members-only online debates.
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#Press #DirectDigital
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