AESOP – THE VALUE OF A GOOD STORY
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THE BRIEF
The dreaded agency Christmas card brief, that MUST NOT be a Christmas card!

THE STORY
Highlighted the value of a good story via AESOP’s brand storytelling capabilities. We bought £30 of toot on eBay and wrapped each item in a fantastical festive backstory – which were then all re-listed on the site.

The items raised over 350X their original value – which was all donated to Maggie’s, a cancer charity.
The campaign also picked up a Drum Award in the process.

View the full AESOP campaign here >
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#Digital

View the full AESOP campaign here >
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