IDAHOAN PERFECT MASH – BECAUSE INGREDIENTS MATTER
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THE BRIEF
Introduce one of America’s biggest potato brands to a UK audience traumatized by bad memories of 1970s instant mash.
THE STORY
Created a narrative around quality, provenance and convenience, while serving up a big dollop of British wit.
Explore the full 360 Idahoan campaign here >
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#UKlaunchNPD #TVC #Press #D/OOH #Digital #DirectMail #InStore #Sampling #Packaging
–––––––––––––––––––––––––––––––––––––––––––––––––
THE BRIEF
Introduce one of America’s biggest potato brands to a UK audience traumatized by bad memories of 1970s instant mash.
THE STORY
Created a narrative around quality, provenance and convenience, while serving up a big dollop of British wit.
Explore the full 360 Idahoan campaign here >
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
#UKlaunchNPD #TVC #Press #D/OOH #Digital #DirectMail #InStore #Sampling #Packaging
LAUNCH TVCs
CAMPAIGN CASESTUDY
CAMPAIGN CASESTUDY