PRINGLES – HELP THE OVERSHARERS
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THE BRIEF
Attract a new, younger target audience to the brand.
THE STORY
Was a playful, social first campaign that got our audience to rat-out their friends who shared trivial stories on their socials. Pringles brought them to the attention of the nation via live-feed OOH and press, while encouraging offenders to only share quality time with friends over a tube of Pringles.
Cannes Lions finalist, Campaign Big shortlist, DMA, Marketing Week, BIMA, Blades and Revolution winners.
View the full 360 PRINGLES campaign here >
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#Digital #Social #OOH #Press
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THE BRIEF
Attract a new, younger target audience to the brand.
THE STORY
Was a playful, social first campaign that got our audience to rat-out their friends who shared trivial stories on their socials. Pringles brought them to the attention of the nation via live-feed OOH and press, while encouraging offenders to only share quality time with friends over a tube of Pringles.
Cannes Lions finalist, Campaign Big shortlist, DMA, Marketing Week, BIMA, Blades and Revolution winners.
View the full 360 PRINGLES campaign here >
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#Digital #Social #OOH #Press
DOOH & PRESS
View the full 360 PRINGLES campaign here >
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